Packaging project story
Produced
Soft-Touch Stand-Up Pouch Project for Stick Packs
See how a short-run stand-up pouch project moved from dieline and matte-finish review through artwork correction, approval, and production.
Project brief
A growing wellness brand needed a short-run custom stand-up pouch to hold multiple single-serve powder sticks. The package needed a premium soft-touch matte appearance without metallic or holographic effects.
Project challenge
The supplied artwork needed to be aligned to the production dieline, and the customer wanted confirmation that the matte treatment would cover the full pouch. During proof review, the declared net weight and ounce conversion did not match the total weight of the individual sticks.
Packaging approach
- Custom printed stand-up pouch for a multi-stick format
- Full front-and-back soft-touch matte finish
- Non-metallic visual treatment
- Artwork adjusted to the production dieline
- Net-weight references corrected before printing
- Final digital proof supplied for written approval
Validation points
The project team reviewed finish coverage, pouch construction, dieline fit, print artwork, and mandatory weight information before production. The corrected proof was approved before the order entered the production queue.
Outcome
The approved pouch moved into production and the finished units were completed ahead of the quoted production window. This project shows why artwork QA and dieline review matter even when a design appears visually complete.